Boost Your Content Game: Repurpose Substack for Blog Success
Unlock New Opportunities: Transform Substack Content into Engaging Blog Posts
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When I started my first Substack publication, which was in German, I began with one post per week. I also used my Sunday newsletter, which I sent out via ConvertKit. Later, I introduced a second weekly newsletter on Wednesdays, which eventually became my paid publication.
I committed to sending out both newsletters weekly without fail. The key was that my Sunday newsletter had been a staple for 5 years by then, so my readers were eagerly anticipating it each Sunday. This wasn’t just a commitment to myself; my readers held me accountable.
Similarly, with my paid newsletter, subscribers were paying for it, so I was dedicated to delivering value. There was no question about whether I would come up with content—it was a matter of meeting my obligations.
I understand that as a newbie, it can be challenging to know what to write about and to remain consistent.
When I started my blog 6 years ago, I faced the same challenges. However, once I committed to consistent publishing, my traffic increased, and I earned my first $100 within 6 months.
If publishing one post weekly on Substack is difficult, how can you manage an additional post weekly on a blog?
Why should you even consider starting a blog?
Is it really worth it?
These were some of the questions I received after publishing my post about starting a blog as an additional self-hosted platform.Â
I believe there’s no downside to starting a blog alongside Substack.
While there may be myths about content publishing and coming up with ideas, I’m here to share my strategy and approach to making it work.
3 Effective Tips for Generating Fresh Content Ideas
Brainstorm Regularly
Set aside dedicated time for brainstorming sessions where you write down any and all content ideas. Focus on your niche and your target audience to generate ideas that address their problems or help them achieve specific goals. Additionally, use AI tools to identify what your audience might search for regarding a particular topic.
Track Audience Questions
Monitor comments, emails, and social media interactions to identify common questions or concerns from your audience. Use insights from your existing Substack publication to create content that directly addresses these needs.
Use Content Inspiration Tools
Use tools like AnswerThePublic, Google Trends, and Pinterest to find trending topics and popular content in your niche. These tools can help spark ideas and ensure your content remains relevant and engaging.
Generate More Post Ideas from Your Pillar Content
Use a pillar post you've written on a particular topic to generate additional post ideas. Break down the pillar content into smaller, focused posts or expand on subtopics mentioned in the original article.
This approach helps you create a series of related posts that delve deeper into different aspects of the main topic.
How to Repurpose Substack Content for Your Blog
Repurposing your Substack content for your blog is an efficient way to create high-quality posts without starting from scratch. This is a significant advantage because you already know your audience and your topics, making it easier to identify what content to use.
However, it's important to consider the type of post you publish. To drive traffic to your blog through SEO, you need to pay attention to how you create your posts.
Don't worry—it's not as difficult as it might seem. Essentially, it means following a few key rules to optimize your content for search engines.
Without diving into SEO, let's explore a simple strategy to repurpose your content for your blog:Â
Select High-Impact Content: Choose Substack newsletters that performed well and had high engagement. These are likely to resonate with your blog audience as well.
Adapt the Format: Convert your newsletter content into a blog-friendly format. For instance, turn brief newsletters into more detailed blog posts by expanding on key points or adding additional insights.
Update and Enrich: Use the blog post as an opportunity to refresh and enhance the content. Add new information, examples, or anecdotes to provide added value to your readers.
Maintain Consistent Voice: Keep the tone and style consistent with your blog’s voice, but feel free to adjust as needed. Ensure that the content aligns with the overall feel of your blog.
Optimize for SEO: Research keywords and incorporate them naturally into the post’s title, headings, and body text to improve search visibility.
Incorporate Visuals: Enhance your repurposed content with visuals such as images, infographics, or charts to make the blog post more engaging and visually appealing.
Include Relevant Links: Add links to other related blog posts or resources within your site. This helps readers find additional information and keeps them engaged with your content.
Review and Edit: Carefully review and edit the repurposed content to ensure clarity, accuracy, and coherence. Make any necessary adjustments to fit the blog format and audience.
Publish and Promote: Once your content is ready, publish it on your blog and promote it through your existing channels, such as social media or your newsletter.
Maximize Your Content Strategy: Tips for Effective Repurposing and Growth
Starting and maintaining multiple content platforms can be challenging, but it’s a worthwhile effort if done right.Â
My experience with Substack and blogging taught me that consistency, audience understanding, and strategic content repurposing are key to success.Â
By applying these insights—such as brainstorming, tracking audience feedback, and using content inspiration tools—you can efficiently manage and grow your content across platforms.
Repurposing content from Substack to your blog can save time and keep your audience engaged, ultimately helping you achieve your content goals and expand your reach.
P.S. Don´t forget to join my free 5-day course to learn everything you need to start your blog besides your Substack and turn your passion into profit! Sign up now and get started!