Creators: Stop Chasing Niches. Do This Instead
Uncover the clarity behind your content by aligning what you love, what you're good at, and what your audience truly needs.
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Have you ever googled “how to find your niche as a creator”?
Hand on heart—how many times? How many blog posts have you read, or paid resources have you joined, still hoping to figure it out… and still feeling stuck?
I’ve been there. A lot.
The worst part?
I kept jumping from strategy to strategy, trying to find my perfect niche or sweet spot—until I forgot to actually start.
I rebranded my Substack more times than I can count, always chasing the “right” niche. Eventually, the pressure to be super specific—especially when comparing myself to all the successful creators out there—became too much. I felt stuck in my own limiting beliefs—that I wasn’t good enough or expert enough.
So I paused. I did nothing.
Then I gave myself permission to invest in one course—originally for my German business—and fully commit.
What I learned in just the first few lessons was game-changing.
I realized that finding your niche as a creator doesn’t have to be hard, and it doesn’t need to be perfect from the start.
It’s really about getting clear on what you want to write about and who you want to serve—and using that as your starting point.
To define your sweet spot, you don’t have to “pick” a niche—you uncover it by aligning three things:
✨ your passions
✨ your skills
✨ what your readers need
So if you’ve ever googled “how to find your niche as a creator” and still felt lost—this post is for you.
The Sweet Spot Framework: Passion + Skills + Reader Needs
a. Passion: What excites and energizes you?
What are you passionate about—besides writing?
What comes naturally to you?
Which parts of your work do you actually enjoy?
What are the topics you’re not just interested in—but a little obsessed with?
The ones you could talk or write about forever and never get tired?
These are the kinds of questions that help you dig deeper and uncover what truly excites and energizes you.
Because here’s the truth: when you build your business around something you genuinely love, you’re way more likely to stick with it—even when things get hard.
You don’t need to force a niche that sounds good on paper—you need one that feels aligned and keeps you going.
Here’s mine:
I love helping people start and grow an online business. From creating your Substack publication or starting a blog to setting up all the tech stuff—like email providers, lead magnets, and templates—I could talk about that all day.
b. Skills: What are you good at (even if you downplay it)?
Having a passion is a great start—but it’s not your full sweet spot.
To really find your niche, you also need to consider your skills and experience.
That doesn’t mean you need to be the top expert in your field.
But the knowledge you’ve gained—whether through your job, a creative hobby, or personal life—is valuable. It’s what sets you apart.
You only need to be one step ahead of your audience to help them. That’s more than enough.
So ask yourself:
What are your skills that relate to the passion you’ve discovered?
Are they based on your profession?
Something you’ve taught yourself through trial and error?
Or maybe a challenge you’ve overcome that others are just beginning to face?
Blend your passion with real-world experience or know-how.
Here’s mine:
I started a blog over six years ago, knowing nothing about online business. Today, I earn an income from that blog by selling my own digital products. Along the way, I learned how to create lead magnets, write consistent blog posts and newsletters, grow my traffic, and build a digital business from the ground up.
c. Reader Needs: What does your ideal audience care about or struggle with?
You might already know what you're passionate about and what you’re good at — but have you ever asked yourself: What problems can I help solve for others?
Think of it like this: Let’s say you’ve learned how to cook simple vegan meals.
Who could you help with that knowledge?
What do they care about?
What are they struggling with?
Sure, that sounds like a clear, practical example.
But maybe you’re thinking, "What if I’m a writer and my content isn’t so practical—what if I write essays, poetry, or reflections?"
The questions are still the same:
✨ What are you passionate about?
✨ What do you have skills or experience in?
✨ Who would want to read your work?
✨ And most importantly—why would they care?
If you're just starting out, these questions can feel overwhelming.
Not just defining your topic, but understanding how it connects to the people you want to reach.
It’s not just about what you love or what you’re good at—it’s about finding that alignment between you and your readers.
Already have some content published? Great!
Go back and review:
Which posts got the most clicks or replies?
What kinds of comments did people leave?
What questions did they ask?
You can also learn by looking at what other creators in your niche are doing.
What are their audiences asking for?
What’s getting traction?
Here’s what I’ve learned from my readers: They want help getting started, finding their niche, coming up with article ideas, and publishing content consistently.
💬 Pro Tip: Build a Conversation Loop
Your niche gets clearer when you treat content like a two-way street.
Share → invite replies → listen → create more of what resonates.
That’s a conversation loop — and it’s how you go from guessing what your audience wants to knowing.
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Putting It All Together: Finding Your Unique Creator Niche
Now that you’ve worked through these three steps, it’s time to bring them together to discover how to find your niche as a creator—your Sweet Spot.
💖 Passion – What lights you up
💡 Skills – What you’re naturally good at or have learned over time
🧭 Reader Needs – What your audience is looking for or struggling with
This is your unique creator niche: the place where your voice, value, and purpose come together.
Take your notes from each section and turn them into a short summary—like you’re explaining to someone what you do, who you help, and why you’re the right person to do it.
Aim for 2–3 sentences that clearly capture your Sweet Spot.
Here’s mine:
I help creators build online businesses on Substack alongside their full-time jobs—so they can eventually quit and work from home.
My strengths are helping people create a strong Substack presence, grow the right audience, publish high-quality content consistently, and manage their time so they can build a business without burnout.
🔁 Reminder: Your niche doesn’t have to be perfect. It will evolve as you grow. The important thing is to start with clarity and adjust as you learn more—about yourself and your readers.
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What to Do Once You’ve Found Your Sweet Spot
As I mentioned at the beginning, once I uncovered my Sweet Spot—and with it, my niche—it became so much easier to outline and rebrand my Substack. Suddenly, the theme, content, offers, and messaging all started to click.
And I’m confident it will be the same for you.
When you know how to find your niche as a creator, you’ll feel more connected to everything you create—from content ideas and Notes to writing posts or building paid offers.
But here’s the most important part:
Start doing. Start creating.
Test things. Share them.
Listen to your audience and refine as you go.
Not every post will go viral. And that’s okay.
The more aligned your content is with your audience, the better you’ll understand their needs—and the stronger your connection and trust will grow.
So whether you're just getting started or thinking about rebranding your Substack, finding clarity before you dive in is key.
That’s exactly what I did. Instead of giving up on Substack after feeling stuck and out of place, I rebranded again—this time with clarity on who I want to help and how.
You Don’t Need the Perfect Niche — You Just Need to Start Aligned
You don’t need to niche down perfectly—you just need to start aligned.
That’s the biggest lesson I’ve learned after rebranding my Substack multiple times. I don’t regret any of it, but honestly, I wish I had understood this earlier.
The good news?
It’s never too late.
And if you’re still struggling to uncover your Sweet Spot, go back to these simple steps and give you an hour to work through them.
It will be a game changer.
If this helped you get more clarity on how to find your niche as a creator, hit reply and tell me what your Sweet Spot looks like—I’d love to hear about it.
