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Kristi Keller 🇨🇦's avatar

This right here: "I wasn’t aligned with my niche" - I think niches cause a lot of problems. Maybe I say that because I wrote in the same niche for 10 years (it was Jamaica). I feel like I'm SO anti-niche now, which is why I mainly write about reinvention and have 3 different Substack pubs.

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Katja Groesser's avatar

I totally understand you and I am impressed how you manage 3 different publications 👍😊... as a beginner it can be helpful to know which topic to write about no matter what we call it. It's easier to build focus, keep moving and attract the right subscribers who will eventually become customers... I think one day we should do something together about how you decided for three different publications and how you manage them all 😊

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Kristi Keller 🇨🇦's avatar

Sure! Reach out whenever you like and we can collaborate 😊

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Katja Groesser's avatar

That´s what I love about Substack :)

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Kristi Keller 🇨🇦's avatar

Right? Everyone is so willing to collab and help out!

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Mary Ploppins's avatar

I've niched down recently, but didn't do a complete rebrand as some of the topics covered in the original blog/SS may be referenced. The alternative would've been to simply create a section of the SS dedicated to this niche and it's associated persona from which I am writing now--had to create a separate account for the persona. A different section is still on the table as a possibility in the future, but for now, I need to focus on marketing my upcoming book launch.

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Katja Groesser's avatar

That’s totally okay. At the beginning of our Substack journey, we often need a bit of orientation—to find our path and get to know ourselves better, along with the topics where we can truly help others. It’s all part of the learning process. Wishing you all the best with your book launch! 😊

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